January 23, 2026
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Books were once seen as prestige tools rather than profit drivers. That narrative is changing. In today’s economy, books are
The Asset: Insights for Writers & Leaders
January 23, 2026
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The publishing industry is evolving. Traditional contracts often limit author control, while self-publishing places the entire burden on the writer.
January 23, 2026
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Talent matters—but confidence determines follow-through. Many gifted writers never publish because they doubt their readiness, relevance, or authority. Publishing rewards
January 23, 2026
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Writers focus on expression. Publishers focus on outcomes. Authors who succeed long-term learn to think like both. A publisher’s mindset
January 23, 2026
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Many authors focus heavily on marketing tactics—ads, social posts, and promotions—while overlooking a more critical factor: distribution. Without strong distribution,
January 23, 2026
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Publishing a book is no longer just about finishing a manuscript—it’s about positioning intellectual property as a long-term asset. One
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